What's your (brand) problem?
Michele works with organizations at all points along the spectrum. She’s helped countless boards wrestle with branding and naming questions, played the “CMO for hire” role…and everything in between. Her goal for every client engagement is to find your unique brand opportunity — the intersection of who you want to be, who your stakeholders need you to be, and who the competition is not. Informed by those insights, she works with you to craft the language to describe that intersection in a concise, compelling way, and to build the tools to bring the story to life across your various stakeholder groups.